Asking people to buy amd because it is "good enough" in order to avoid monopoly, isnt a sound business strategy. Thats why amd's gpu share has plummeted. There are basically zero amd 7xxx cards in steam charts, while all nvidia 4xxx cards are skyrocketing in market share. Every year, as more and more old amd gpus die, amd's market share drops a percent.
Intel cant even run the most anticipated game of the year, Starfield. How the fuck does that happen? Did they not contact Bethesda to ask for the code before the game was released?
The only reason AMD GPU's are even as good as they are now is due to the research money they got from Ryzen taking the fight to Intel.
Amd was getting Ls in the cpu market too, after intel released the core 2 duo. It wasnt till ryzen and especially ryzen 2 that amd bounced back. They need to do that with gpus too. And when they were taking Ls, at least they could offer more cores. What does amd gpus offer? More vram? Maybe the 7800xt will be good but it needs to be faster than 4070, while offering 16GB vram, for 100$ less.
Even if it has same rasterization performance for 100$ less than the 4070 might not be good enough. I dont think 12gB is going to be a significant bottlenecked in the future(outside of specific scenarios, which you can adjust a few settings) and people are willing to pay a bit more to get access to nvidia features(dlss, better ray tracing performance, lower power consumption, etc). I am still hopeful for the 7800xt, though the 7900xt has 40% more cores, so it is significantly cut down. But the 7800xt is using a higher frequency as a crutch.
People used to make fun of intel and nvidia for decades, for using so much power and pushing frequency just for their shitty architectures to be somewhat competitive. But when it comes to amd gpus, i guess that is acceptable because they are the underdog.
But personally, as someone living in a house without an ac, i'd rather not die while gaming during the summer. In fact, i am trying cloud gaming atm and i love how quiet and not hot my pc is while i am gaming on the cloud.