This is the answer. I’m 26 and most of my peers didn’t really use the internet beyond the occasional usage of the school library computers until Apple released the first iPhone. By that time places like Twitter, Facebook, and Reddit were up and running.
That’s all their experience with the internet is. Polished experiences through dedicated apps on extremely popular platforms. Now those people have had kids and all those kids know is the same thing. It’s all apps on phones and tablets.
Lemmy: A) Is too complicated in it’s current form for those types of people to effectively understand and use.
B) Lemmy is currently emulating a type of early internet experience that only nostalgic older millennials nerds crave. General users tend to prefer bigger platforms.