I'm guessing that this particular installment of the 'comic universe' isn't being written by Holden. The snootchie bootchies stuff has been attributed to him by Jay before. Basically it's Holden's idea of the 'real' Jay, not the 'real' Jay himself.
Clearly it's meant to be fictional (double fictional? meta-fictional?), but I think by now Jay and Bob have more creative control.
This post will either make zero sense or all the sense.