It's not so much written as a bad thing, but written as something that can bite EA-esque developers (the target audience) on the ass if they're not careful.
Lots of GDPR stuff is written about in the same way too. The focus is on the fines, not the net societal benefit of these laws because this is aimed at the operational folk in charge of making sure products comply
It's a warning and guideline piece rolled into one.