Totally worth it, they spent unimaginable resources trying to make those architectures programmable, now that’s all almost free, they just compete for published titles and maybe some secondary features.
MSFT was in a better position because they didn’t need to spend those resources, and more importantly the devs didn’t either, they could write windows games then port them over easily. Now it’s just as easy to do that for ps4/5. All that matters is nailing exclusives and looking cool, plus some marketing which msft sucks at.