I guess this could be a glass half full kind of situation.
But they also are not making as much money as they could have if they delivered on a good game. Even if they got only 5% of steam, that is still 95% of steam that didn't buy it.
Sure, you can make the argument that they still got into a new market. However, if your product was scientifically engineered to appeal to the most demographics, then only 5% of that market is concerning.