Totally agree with you. The hype cycle has killed a lot of interest in recently released titles for me as well, the first 2 weeks it’s the best thing ever, then the tide begins to turn.
Also agree on the Steam point. I’ve been trying to check out more indie games on Steam since it’s maybe the only platform that has decent discovery for them now, outside of Itch. It’s also so hard for indies to get any traction with how journalism and marketing functions outside of paying for it in one way or another.