The author says that the whole even could easily be shortened but journalists have to watch everything,including useless stuff like ads, carefully not to miss anything.
Why? Because in the field, because of the hype, you have to be the first if you want to have your article read.
This resource is worker-owned and they would often write articles about issues in the game industry that corporatish editors wouldn’t usually let through. This one is an issue that most readers might not even think about.