Scurouno

@Scurouno@lemmy.ca

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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said,...

Scurouno,

“Its in the game!”… Ads, that is.

Scurouno,

Why even show content? It’s the ads that people are actually here for! Can you imagine the audacity of people, wanting a little creative content amongst our cloud of vapid, capitalistic hawking.

Scurouno,

The majority of fairy tales (as told throughout human history) do not have happy endings. They were typically told to teach or reinforce hard social truths to prepare young people for the world. The “fairy-tale ending” is really an anachronism of modern, capitalistic story telling. Happy fantasy sells, and reinforces myths that benefit the elite, such as upward social and financial mobility (see Jane Austin, or every Disney movie), and the opportunity to become part of the landed gentry. The belief that everything always works out is itself a major piece of the capitalists propaganda machine, and because we fall for this, we keep making decisions against out best interests - We are all just one fateful encounter away from becoming rich or famous after all.

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