This is what Steam takes 30% for. Legitimate indie companies submit games and some jobsworth continually rejects it because of incredibly asinine trivial stuff like a word being out of place or literally made up stuff that isn't even real meanwhile companies like this just carry on.
Steam literally has a policy in place that once you pass approval, you can do whatever you want. Why even make them pass approval if they can immediately change it to something that violates their 'standards'?