ninjan,

That is a pretty substantial subscription base, no wonder it’s profitable even if it at times feels like a really good deal. Like now when Starfield launched on Game Pass.

lustrum,

Yeah the maths starts to add up. (There are some assumptions below, but you get the jist).

  • The Xbox One had a software attach rate of 7 gamers per console^1 sold or on average that’s 1 game per year per user for the life of the console.
  • In the Xbox One generation over 8 years they sold 0.875 games per user per year. Assume £50 a game. That’s £43 per xbox console owner per year.
  • Per gamepass subscriber they’re currently recieving £90+ in subscriptions per year.
muddybulldog,

There is a significant number of GP subscribers that don’t pay nearly that much, if anything at all.

I passively accumulate enough MS Rewards points each year to not have to pay for GPU just by using Bing for search.

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