You’re thinking about people who are interested and installing based on technical interest and curiosity.
In those cases, I think you’re probably right. There is probably some base competency at play. A desire to learn. Probably someone in their sphere to support.
I’m thinking more about the type of people who would buy a Chromebook. Or my cheap ass parents who want to squeeze another 5 years out of an ailing laptop. They don’t want to spend any money and just want to use Facebook and YouTube. Send some emails. Connect to wifi. Print their boarding passes. Not have their machines riddled with viruses within minutes because their windows OS isn’t getting security updates anymore. I think this is actually a massive use case, and I want Linux to be accessible to them without needing to use the terminal for anything.