When the competition is trying to bring in scummy, sugar-mommy approach to gaming by luring unsuspecting players with sweets, a company that has consistently proved to be rationally pro-consumer is bound to earn the right to be defended, as long as they keep their pro-consumer approach intact. Which Valve still does, while others are quite shit.
Except GOG, but I’m gonna presume GOG had higher currency conversation rates or advised rates, which made the games there 3-4 times more expensive than Steam in many 3rd world countries. Still cheaper than most other storefronts, but it was more expensive than Steam till the latest currency change.