I think there are a multitude of reasons for why it may not be doing well, but personally I had no clue it was coming out this month, I don’t trust my PC to be able to run it (rtx 3070 isn’t enough for a lot of high fidelity games these days), and I got hellblade 1 at full price and beat it in under 6 hours. I’m looking forward to playing it at a lower price and on better hardware in 4 years or something.