Yes, you are correct — their rhetoric is more further-reaching, no doubt. They control the narratives, absolutely. But this isn’t because they’re being rhetoricians, it’s because:
They lack the morality to care.
They have the vast majority of the money and with it a greater loudspeaker.
Selling fear and rageporn and lies and half-truths will always be easier than conveying the complexity and nuance of truth and reality.