They don’t care that their pies are obvious. Their supporters don’t care that the lies are obvious.
The point is to get you to write a story. It doesn’t matter if your story is about how much of a buffoon and a failure the candidate is. You wrote a story about Trump’s visit to a black church. The more stories you write about it, the longer it is in the news. So they’ll find another way to get you to write about it.