I see this post is old enough that my comment is less likely to be seen but i feel this is a somewhat relevant anecdote regarding the sale of automotive data.
last april i bought a used car. i had not owned or driven a vehicle in well over a decade. i had never operated a vehicle with a computer, not like the kind this car had at least with its ‘infotainment’ console and numerous digital featrures. one such ‘feature’ was the navigation system. a map on the little tv in the console would show me directions after i entered an address into it. how useful!
i was taking a trip to visit my grandparents not long after buying the car and to test out the navigation system, i entered their address into it. it failed to give me correct directions however, since the nav system was ran off an SD card inserted into a port inside the storage space between the driver and passenger seats. the car was made in 2013 and the sole previous owner had never used the nav system. the SD card was in its original packaging, unopened and in the glove box.
i ended up visiting the grandparents by finding their home by memory, the way i normally navigate, and went on with my life. after that weekend, i learned the car had a recall. i could take it to a authorized dealership and have the faulty system replaced at no cost to me. so i did just that. the recalled part was supposedly fixed and all seemed well.
a week or two passes and i get a call from my grandfather. he recieved mail addressed to me, asking if i wanted to sell my vehicle. my name, his address. i have never searched for his address on the internet, i know it by memory. the only place i have ever entered the location was in that car navigation system. i have never even spoken the address out loud nor heard it spoken in several decades, so those who believe phone are always recording with their microphones.
i believe the only way that mail could have been sent in my name to their address, was through the navigation system data being downloaded from the car and sold to third parties. my grandparents have recieved several pieces of mail addressed to me since then. always, it is referencing my vehicle, with the correct make, model and year showing.
i will never trust ford or purchase their products ever again. i should have known better than to have purchased this car, but it was a very good price with only one previous owner and a great carfax report.