Despite me very explicitly and clearly saying that companies have the lions share of the responsibility, you claimed my argument, that we all have some responsibility and we should change our individual actions, was claiming it’s a “panacea.” You were the one who made up something that wasn’t there.
I also know that my local shop is moving into a bigger space and has talked about possibly even opening a second shop. I’ve also turned friends into their products and they still shop there. Just just like companies can spread their influence by changing, so can individuals. So your claim that it’s “infinitesimal” starts to fall apart if you actually apply your own logic to yourself.
You need to convince yourself that your actions have no affect, because it’s the only way to say you care while doing nothing. It’s how you cope with that cognitive dissonance: pretend it isn’t there.
You’re really recognizing the fault of your own position here, it’s just the opposite of the Tinkerbell effect, where if you pretend it isn’t there, it’s not.