I think he knows it is a money pit that will never be profitable so is intentionally trying to kill it. It will never make him money only cost him money. He can't just shut it down without seriously damaging what credibility he has left. Seriously, what are his options to stop this 'money leak?'
Could he though? I don't think he is that smart. He has smart people running his other companies, but he is running the show at twitter. I think this is us seeing him fail when left on his own.
I remember Scott Manley asked someone important on the dev team of ksp2 how they approached the 2 body problem. They guy gave a vague answer that they had solved it. If that were true they would have a Nobel Prize but they don't. So then and there I decided that KSP2 will not get my money. Which sucks because I have put a little over 2000 hours into KSP1.
I don't think that was the way he portrayed it. He made it seem like they really solved the 2 body problem. Scott Manley even made a comment about how grand that was. I really wish I could find the video to better show what I mean.
After Axing Headlines, Elon Musk To Hide Retweet, Like Buttons On Twitter (www.pcmag.com)
KSP2 is Spamming the Windows Registry Over Weeks/Months Until the Game Will Stop Working Permanently (forum.kerbalspaceprogram.com)