It’s vague enough to spread fear, it implies that the cause is the lick itself and omits definitely relevant details. It deliberately doesn’t provide these details upfront.
I’ve now entered that video’s URL into the YouTube Transcript site, and it’s actually even worse than I thought. The script appears to be deliberately written not to disclose the relevant facts upfront, but instead to keep you in the dark for most of the video.
Responsible journalists include all relevant facts in the headline and first paragraph, then may go in depth into methodology, etc.