Bookmeat,

Whoosh!

That’s literally the point: he can’t. His apology is useless.

The point of an apology is to acknowledge a mistake and signal that you will attempt to change your behaviour to prevent or avoid that mistake in the future.

A really good apology will also identify the steps that will be taken to avoid the mistake going forward.

I argue that if you don’t or can’t make an attempt to change your behaviour, your apology has no meaning. That is, the apology is not sincere and therefore not useful.

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