Doesn't it, though? This is what the players wanted, and the industry listened. They asked for support for the game after its release, and the industry said "Sure, but in exchange at least some of you should pay extra".
This isn't forced upon anybody. Just because Mazaratis exist doesn't mean that you have to buy one if you want a car. It only becomes a moral problem if somebody's choices are circumvented, but that's not really what's happening here.