Pretty much, piracy are never lost sales. Either the person is extremely passionate and loving of the product so they’ll buy it anyway regardless if they pirated it or not; or they were just tasting the flavor of the week and never intended to buy it under any circumstance; or they are extremely poor/their economy and context doesn’t allow them to access the product legitimately, so they wouldn’t be capable of buying it even if they wanted; or the product is not legitimately available anymore, so pirating is the only way of accessing it.