The outcome of splitting the content is that there are a lot of people who want to have everything and they will end up paying far more for a la carte than for an expansion
So if they want the content, they can support the devs so they make more.
The people who wouldn’t have bought the expansion still buy nothing, and pretty much nobody just buys a couple of things to save money.
So no lose there, but they could buy an outfit if they liked it and want to support the dev.
…… that’s actually the majority of gamers…… 2% of the player base accounts for most of the purchases, that means the other 98% is still buying stuff, just not everything. So that’s not even remotely close to reality, most people pick and choose the content, which is literally why this because a thing, because the market wanted it….