This is a perfect example of my above reply to another user:
Multiplayer games with a certain blend of either competitive play, or cooperative play that lends itself to competition amongst the cooperative players as to who is carrying the team vs who is getting the whole team wipe, these kinds of games /are known and understood by game developers/ to cause a toxic social dynamic amongst many of its players that escalates into basically an extremely expensive fashion competition.
This can also be accomplished by basically nailing some niche art style, by being a very popular established brand, or by simply using cartoony graphics and appealing to basically children with poor impulse control.