The initial gear isnt bad looking at all. I get that some people dont like that its "Just Cosmetics" But in the end, it is. I think as long as we are not hiding power and stats behind a paywall its fine.
I mean they have a promotion with KFC to buy Chicken Sandwiches and get cosmetics. Its goofy and dumb, but thats like a paywall too. Not a huge deal in my opinion but everyone has their own.
I am loving D4 so far, and i dont plan on spending real $$ on any of the cosmetics personally. I do have the battle-pass version of the game, But i like battle passes as it gives me extra activities to do when im enjoying the game, for some more unlocks.