They have been for decades at this point. Remember the iPod commercials, the ones with the dancing silhouettes of people with the white headphone wires highlighted? In the early 2000’s, those white headphones were a status symbol. A literal fashion accessory, jewelry.
This progressed to the iPhone and then aluminum chassis Macbooks. The majority of people who buy a Macbook Air or Pro aren’t doing it for productivity or any particular workflow reason. They’re doing it so they will be seen at Starbucks or around their quad with a Macbook.
Apple is a marketing company. A hugely successful one, yes, but their main product is not technology. It’s image.