I think you’re right. It’s not like anything’s changed, so people are obviously buying someone’s bullshit from somewhere and it’s working exactly as the seller intends.
Going to have start signalling when talking about the two different concepts, like…
Today I’d like to discuss liberalism.
vs
Today I’d like to discuss 🛻🇺🇸LIBeralism™🎸🦅
Since they’re almost entirely opposing concepts sharing the same word.