They know perfectly well but prefer the revenue to fulfilling their journalistic responsibility and acting ethically.
When news is a product to market and not a social responsibility this is the result. They’re selling a narrative and horse race delivers profits - also their delusion that kissing the ass of the guy that calls them the enemy might save them could be a factor.
Shameful how their response has been to cower and equivocate and not report objectively and clearly.