They aren’t finished. Remember that you are in the minority with your outrage, and 95% of the general population loves eating shit popsicles from megacorps. Aka they won’t do anything about it.
If anyone doubts this, simply visit the nearest Apple store for a half hour and watch the lemmings around you. Apple store employees, and the company literally abuse people and treat their customers like shit, yet the place is still packed. The lemmings still line up for an hour for their “appointment,” and put up with people yelling/talking down at them, only to have the privilege of purchasing the latest iPhone.
The general population will take this lying down. CTV is one of the biggest growing advertising channels. It mostly gets bought and sold programmatically too, and nothing is off the table. Not only are we getting fucking hosed with streaming fees, they are going to absolutely bombard us with ads too.