Hmm. They’re very common in NZ now, however it appears that document is talking about modulating the actual normal shop lighting, not just an independent transmitter.
I redid the electrical in a supermarket already fitted out with Pricer gear, and we went from dumb electronic-ballasted fluoros to dumb-driver LEDs, no DALI and certainly no comms uplink or modulation smart enough for that. I’m aware that the document suggests power-line communication to the drivers, but these were off the shelf dumb drivers/ballasts.
The ceiling mounted Pricer transceivers would have been doing all the transmitting, and as I never saw any visible light coming out of them, and the HF ripple and instability from the shop lighting would have been significant, I think it’s pretty safe to say they were using some form of IR.