Specifically LLM chatbots. AI was already in vogue, with companies calling simple hand-made decision trees about as complex as a phone answering menu AI.
Why the hell would I want this?
You don’t, investors do. This is SEO for investors. They are looking to invest into LLMs, and as such, news with a company name and AI or LLM in the title will tick off trading bots to buy the stock of the company in question. The “economy” is mostly bots at this stage.