True. These mega-deals are rarely about games, it's more in the realm of finance. In fact it doesn't really matter if it's games, films, cars, saucepans, it's all about the financial side. And as a consequence in order to make good on that investment these companies end up producing the blandest, widest-appealing pap, the complete opposite of innovation. However, the breathless way these stories are reported by a media, both specialist and mainstream, which is more concerned with business "success", means we're told it's a very good thing, when it clearly isn't.
Even simpler, just having that IP denies the competition access to it. In their eyes that creates value and at the end of the day that's all that matters to these companies holding IP. They can just sit on it.
I've started it so many times and it feels like I'm just mining and building houses for hours and hours, having to check some wiki to see how to trigger "the good stuff". I avoid YT "tutorials" because it's all from people who've put hundreds of hours in who assume you'll just breeze to a first boss in 20 minutes. Not knocking the game, sometimes just mining with a podcast on is relaxing, but, I dunno, it needs more oomph early on.