Is this really a problem for people - not knowing about new game releases? Especially for things you may already be interested in watching outside of a video game? If someone is a fan of sports, racing, etc. it seems they can find new releases in those genres pretty easily already.
The article mentions creating a custom game or in-game items based on the content… Wow, great - more in-game hats. And I bet that generated game is going to be top quality.
Activision wants to recommend games to you based on the livestreams you watch (www.eurogamer.net)