You can grind for great rewards but they also are encouraging easy endeavors for a lot of points and any content is giving the 100% XP bonus which makes even questing feel nicer. There is a grind if you want true flame or one of the other 4 this-time-only items but that’s some people’s enjoyment.
The only ball dropping imo is the PTS debacle but they are giving the affected all the items, like a years endeavors, and a ton of other stuff that seems fair to me.
I think it can be hard for someone if they always feel the need to maximize anything they do, they probably just grind the whole time to earn millions of gold. I did a few grinds to get the loot high but doing dailies I had not tried yet has been fun since I get the 100%xp and an extra loot box for each.