Exactly. There's assloads of precedent that if you allow a single company to normalize this crap, it'll be an industry wide thing within 5 years.
It happened with paid DLC, it happened with Microtransactions in full price games, it happened with pre-sales, it happened with subscription fees and season passes in full price games.
People keep pulling this "bwah, it won't be so bad", for it to get 10x worse than anything we expected.