they also released it finished and excellent. everyone knows it’s not complete if it’s early access. however released game should be complete and finished
““Marketing is dead,” he said. “Marketing is dead. It truly is—I can back this shit up, man. There’s no channels anymore—it doesn’t work. You used to have marketing, communication, and PR. Marketing was essentially a retail theory—you were trying to get your box on the right point of the store shelf, and you have partnerships with retail stores. Those pipelines are gone. Now you’ve got the internet. Nobody is looking at ads anymore … all of the channels that we would usually market through are no longer really viable. So their function is also reduced by the fact that players just want to be spoken to. They don’t want to be bamboozled—they just want to know what you’re making and why you’re making it and who it’s for.””
they did market it, but with being honest. not giving some empty promises and over hyping like most of the game companies nowadays do
That’s not marketing at all. Marketing is anything that creates awareness for your product. Early access and what the person you responded to stated is exactly that.
The main difference I think has to do with how this is done. Marketing is much more aggressive. Think like Google ads where products appear in unrelated queries. Much more sensationalism and less information. While the article says gamers want to read actual reviews, comment on the game while being developed, etc.
There’s a few separate threads of people responding to your comment regarding what marketing is, so it’s probably helpful to add what the guy actually said in the linked article (I know, who reads the article anymore🙄).
“Marketing is dead,” he said. “Marketing is dead. It truly is—I can back this shit up, man. There’s no channels anymore—it doesn’t work. You used to have marketing, communication, and PR. Marketing was essentially a retail theory—you were trying to get your box on the right point of the store shelf, and you have partnerships with retail stores. Those pipelines are gone. Now you’ve got the internet. Nobody is looking at ads anymore … all of the channels that we would usually market through are no longer really viable. So their function is also reduced by the fact that players just want to be spoken to. They don’t want to be bamboozled—they just want to know what you’re making and why you’re making it and who it’s for.”
It doesn’t help when so many “AAA” studios push out DOA products that take 5 patches and broken promises to finally get to a state that’s playable. I could rattle off so many games in the last year that had so much hype and were almost unplayable by most of the people that preordered.
and the funny thing is that these games launch in such a bad state because the publisher paid for the marketing push to happen on a specific date, so come hell or high water, the game is gonna ship by that date
don’t get me wrong, deadlines are extemely important or your project will just end up with infinite scope creep, but games are a massive artistic and technical endeavour, which are two things that can be extremely difficult to estimate
Ok, so the idea is, game make lots of money if people play it for a long time, so what we do is
sniff
We make an extremely flashy but mechanically very, veeery simple game, and we use big well known IPs, but make sure to hire writers off of Fiverr, that’ll save on overhead, anyway, season pass, microtransactions, lots and lots of marketing and hype!
After Game Release
WTF nobody is playing after a botched buggy launch, and people didnt enjoy the gameplay, complained it was too simple and unrewarding when it even worked, and that the story was awful?
How could this have happened???
Anyway time to layoff 1/4 of our employees and randomly shuffle the other half around our giant array of various studios and projects, that’ll shake things up and put the fear of God into our workforce.
What me? Oh no I’m retiring now with my golden parachute after my amazing work running thia department through a trainwreck
snort
I mean “guiding our team through a demanding development process”. See you in Cabo!
I doubt it, I think there are many great games out there that don’t get noticed because not enough people talk about them. We get a ton of games every year. You can’t rely on word of mouth for your game’s success.
As a non-Tarkov player I have to say I’ve been loving the drama of this story. I’m able to watch a good v evil story unfold in front of my eyes with zero stakes.
Can’t blame you, tbh… It’s been a shit show. Hopefully they figure it out, but they’ve been pretty tone deaf at every turn over the past few years so it’s likely that they’ll just try to ride this out until the community just kinda… forgets about it. Which is sad. One reason being that we shouldn’t be in this position to begin with… The other is that it shows that companies can literally just bend us all over and as long as they walk back the extreme behaviour a little bit, they’ll get away with it.
I’ve killed more than a few people with bigger pockets than normal and it just saddens me that people can actually support this nonsense.
It feels like every day there’s a new development that somehow makes the developer look worse than they already did smh
Edit: I will say, drama aside, I do genuinely feel sick to my stomach for the people like yourself who have invested time and money and heartache in this game only for the developers to treat you like this. It’s such a shitty situation.
Nope. They claim that some of it has to do with Unity and the way the engine is coded and not just their own code… Which might be true to an extent, but they’ve also admitted that their own code is hard to work with because it’s all gotten so complex.
As for selling their own cheats… Man who knows… Money IS a great motivator.
It has a seemingly active community on Lemmy of all places, their posts frequently show up in my feed. What triple A game has this? Although I’m not interested in it too and they banned my country for a reason, I’m guilty in looking how to buy it.
Most of my exposure to HD2 before picking it up was either streamers playing it or people complaining they couldn’t play it because the servers were well over capacity.
I wouldn’t defend cdpr’s shit but cyberpunk has been an objectively good game for years. No amount of hating the launch, company, or external factor will change that.
I posted on Reddit after CP77 launched that it would take them at least a year to fix the game up to actually working with what it launched with, and longer than that to get to everything that was promised.
Now… it has been a good number of years, and with everything other than multiplayer?
It was showcased in Sony State of Plays (what felt like) most of last year but it didn’t really wow anyone from them other then existing Helldivers fans. Even if a game is what people want, someone has to play it first to spread the word. Among Us is a great example of that.
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