The industry can’t learn this lesson from their customers, because they didn’t get the bad idea from their market. It’s a society-wide trend, a symptom of a whole economy under the control of a narrow coproate elite that knows little to nothing about the industries they control or the products they produce. They contribute nothing to the productive process. They only work to streamline the parasitism that infests our society.
I have experienced this on the production end, as well. I used to work in pest control. For a brief period of my career, I was lucky enough to work for a midsized regional company, grown from a small family business, that was focused on solving actual customer problems. We did tons of one shot work. We did do quarterly and bimonthly service, but there was no particular pressure to subscribe, or to cajole customers who wanted to cancel service (because we’d successfully dealt with the problem) into continuing service.
Then the elderly couple that owned the company sold us to a global megaconglomerate (one of the “Big Three”). Over the course of a year, our focus changed. “Recurring revenue” was now the watchword, which is a tough fit in an inherently seasonal industry. And the reason they do this, in pest control, in game development, in every industry that can potentially produce any kind of surplus wealth, is because the owners (“investors”) neither know nor care about any of the details of the industries they control. All they want is regular and ever-increasing revenues, in exchange for nothing at all. You can’t even say it’s in exchange for access to their savings, because though there is a little actual savings in the system, that’s chump change compared to the ever growing wealthy elite that controls our society and devours our productivity.