Yeah, Ive followed Jeff for a long time and he's absolutely not afraid to say a game isn't good, and his tastes can be fickle and particular, if I were a publisher cynically selecting who to send advance codes to to manufacture a good score he would not be one of them.
As a consumer, I love him because he has integrity, likes what he likes, and says what he means, and I even can tell sometimes when he dislikes a game that I'd still like.