Trump cranks up false, inflammatory messages to rake in campaign cash
Democrats say the fundraising emails falsely suggesting he could be executed were tempting more violence.
The fundraising pitch from Donald Trump was neither accurate nor subtle.
It read: “1 MONTH UNTIL ALL HELL BREAKS LOOSE! THEY WANT TO SENTENCE ME TO DEATH.”
The message blasted out to his supporters was a reference to the former president’s sentencing scheduled for July 11, when he faces fines or possible jail time after being convicted on 34 charges of business fraud in connection with hush money paid to an adult-film star. A death sentence is not under consideration in the case. Neither is a “GUILLOTINE,” as another fundraising pitch suggested last week.
The incendiary emails are part of a concerted strategy that has allowed the campaign to erase a financial lead that President Biden’s campaign had opened up in recent months, according to people close to the former president who spoke on the condition of anonymity because they weren’t authorized to speak for the campaign. But experts in small-dollar fundraising say the solicitations are aggressive even by the standards of Trump’s frequently hyperbolic and inflammatory language.
“I think those are clearly an escalation over and above some incredibly heated rhetoric and some irresponsible rhetoric we’ve seen over time,” said Matthew Hindman, a professor at George Washington University who studies digital emails. “The fact that those messages continue to be sent out tell us about something. The rhetoric has been driven by user response and user donations. If this extreme rhetoric continues to generate funds, it’s going to be rewarded with an even more extreme response next time.”
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