Came here to make fun of the obvious misspelling of luminous but learned something instead.
Numinous means “arousing spiritual or religious emotion; mysterious or awe-inspiring”; also “supernatural” or “appealing to the aesthetic sensibility.”
Nah, Sprouts is just a normal corporate grocery store that tries to have a granola image.
The example I had in mind was Sevananda. (Its website is too polished to be the nationwide winner, though – especially since it’s touting a promotional thing they apparently had with Steve Harvey a year ago and that’s way too “establishment.”)
They’re still a publicly-traded company and are thus beholden to their shareholders, but they seem to have done ok in spite of that. I’m certain it’s only a matter of time though - eventually new leadership will come in who will only care about maximizing profits.
Add comment